Ummm... IBM, MS, and Google are there as well, so they aren't the only ones present with deep pockets. They haven't done anything at SXSWi before that I am awar

Ummm... IBM, MS, and Google are there as well, so they aren't the only ones present with deep pockets. They haven't done anything at SXSWi before that I am aware of. It's amazing how SXSWi has grown into a legitimate conference as opposed to the poorly attended appendage to the Music and Film festival.