There is still an opportunity for innovation. A restaurant that specializes in "experiences" is not doomed to optimize in food alone. For example, when a custom

There is still an opportunity for innovation. A restaurant that specializes in "experiences" is not doomed to optimize in food alone. For example, when a customer places an order, a restaurant could offer personalized wine pairing, or affix interesting recipes from the chef, or send you a coupon for the neighboring business.