DoorDash and Grubhub might be the villains of this piece, but in general Google don't need any help to abuse the trademarks of small businesses. It's common (as

DoorDash and Grubhub might be the villains of this piece, but in general Google don't need any help to abuse the trademarks of small businesses. It's common (as in, I've seen this in multiple industries in small rural communities in my state) for AdWords advertisers to bid on their local competitors' actual business names, and thus appear above those businesses in searches for the exact names of those businesses. Then naive would-be customers are calling the wrong phone numbers and using the wrong driving directions. If they intended to drive to Alice's Donuts and end up at Bob's Donuts instead, they're obviously just going to buy something at Bob's. I think some younger Google users are aware of this phenomenon, but it's not a majority and above a certain age no one understands it. After all, on most phones the AdWords content is the only thing visible without scrolling. How many 70-year-olds can reliably scroll their phone, even if they know of the concept? I don't know how this practice has failed to inspire class-action lawsuits. Perhaps Google can argue that they don't intend to make billions of dollars in this obviously illegal way and it should really be AdWords customers who get sued for trademark infringement.