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There are a few standard tokens meant for tracking, like the utm_ parameters [1], which you could safely strip out. That said analytics software and publishers
by bad_user 6y ago
There are a few standard tokens meant for tracking, like the utm_ parameters [1], which you could safely strip out.
That said analytics software and publishers will simply adapt to using other names.
[1] https://support.google.com/analytics/answer/1033867 https://support.google.com/analytics/answer/1033867
- dmix 6y agoHistorically extensions have moved faster than the companies. Also I highly doubt Google will ever change the utm parameter name. There’s thousands of JS libraries that extract it and use it for various additional analytics, hosted blog/wordpress hackery. and e-commerce/payment plugins that inject it across iframes and other stuff. Plus tons of server side apps that pattern match on utm_ or simply injects them into urls and views. It’d be a nightmare for tons of businesses which have complicated setups which reuse or inject the token for conversion tracking alone, not including all the other stuff.