I actually liked the changes I saw when Ron Johnson was hired on. It was the first time I consistently stopped at a department store since my mom dragged me as

I actually liked the changes I saw when Ron Johnson was hired on. It was the first time I consistently stopped at a department store since my mom dragged me as a kid. It was the only department store that got rid of the "regular price $99, this shelf 40% off, yellow tags $30 off" nonsense. From what I heard, their customers liked the price gamification. I'm not one for name-brands, but the quality and style seemed a step up from basics at other stores and the straightforward prices seemed reasonable. I do buy the story that they were losing their old clientele much faster than they could attract a new clientele--maybe that new clientele was never coming in a sustainable way. But when he was swapped out I immediately saw those things change back and stopped going. All of the department stores seem to be in the same boat. Sears had two silly logo redesigns in the past 15 years, but didn't seem to even try to pursue new customers.