A line like this has been in the makings long enough that the only real detail was release date. Additionally, as the article notes, few of the people who go to

A line like this has been in the makings long enough that the only real detail was release date. Additionally, as the article notes, few of the people who go to Walmart for camping gear are likely to do so in lieu of REI or similar. You're absolutely right, and shops that are allowed to operate are able to take advantage of it over shops that aren't. This seems like it might not be a good example, though. Perhaps I've missed something.