Its interesting that Google is the first target here. From my anecdotal experience the last decade has been. Content discovery: Google Reader -> (Twitter, Face

Its interesting that Google is the first target here. From my anecdotal experience the last decade has been. Content discovery: Google Reader -> (Twitter, Facebook, Apple Podcasts) Chat: Google Talk/Hangouts -> (Facebook Messenger, Whatsapp, Imessage, Facetime, Zoom) Product Search: Google -> Amazon Video: Youtube -> (Youtube, Prime Video, Apple TV, Netflix, Tiktok) A lot of these examples are big tech -> big tech but still if anything it seems like the rest of the FANG that have grown their businesses. Obviously any lawsuit doesnt need to win over consumers, but personally I could care less who owns what in adtech.