I'm not sure it really needs to be explained that if you're trying to introduce a service to someone for the first time, asking them to access a web page (avail

I'm not sure it really needs to be explained that if you're trying to introduce a service to someone for the first time, asking them to access a web page (available on whatever device they're with at the moment and up, running and ready to interact with in seconds) is less likely to lose their attention than asking them to download and install yet another app.