Basic marketing - the idea is to get something, anything, noticed by the major media, and the only way that will happen is for it to be trending on Twitter or s

Basic marketing - the idea is to get something, anything, noticed by the major media, and the only way that will happen is for it to be trending on Twitter or something. The same principle as having an announcement splash page to gather a mailing list, so when you launch you can tell everybody on it and try to get a critical mass going. Attention inertia.