Wow, the entire advertising chain here looks like a completely unnecessary TAX on restaurants and consumers: * A restaurant pays the advertising fee to DoorDas

Wow, the entire advertising chain here looks like a completely unnecessary TAX on restaurants and consumers: * A restaurant pays the advertising fee to DoorDash/GrubHub but the money is used to divert organic searches for the restaurant to DoorDash/GrubHub instead. The restaurant gets nothing for that advertising fee. In fact, it loses valuable organic traffic online. * A consumer searches for a restaurant, but the first result is for a paid link to DoorDash/GrubHub. The consumer gets connected to these middlemen instead of the restaurant as intended. The search engine and DoorDash/GrubHub charge their cut for inserting themselves into the transaction. The only term that in mind describes the act of extracting rents in exchange for providing no value or even subtracting value is... extortion.