It really seems like, from the restaurant's perspective, there isn't an asymmetry of information, the costs are generally well known, the net benefit (increase

It really seems like, from the restaurant's perspective, there isn't an asymmetry of information, the costs are generally well known, the net benefit (increase in business, impact to margin) is empirically known from each restaurant's financial results over the past few years. At this point the businesses in question have enough information to decide for themselves if they think this whole deal is worth it for them.