There are thousands of hotels in New York. Nobody is going through thousands of links, unique websites, retyping the same dates and details into different forms

There are thousands of hotels in New York. Nobody is going through thousands of links, unique websites, retyping the same dates and details into different forms. They’re going to the same top website that paid the most for SEO. The user doesn’t want to see their website. The user wants to see all the relevant details of all the options that match their criteria so they can hand over their cash to the best one, not the one that has put the most money into building a website. That is what modern search is. That is what Google is doing.