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> The customer must perform a secondary search within DoorDash just to find that same restaurant again, because Saddleback is nowhere within sight on the page t
by helen___keller 6y ago
> The customer must perform a secondary search within DoorDash just to find that same restaurant again, because Saddleback is nowhere within sight on the page they've actually landed on. It's sneaky because it seems like incompetence, but the reality is that they've absolutely done it on purpose so they can double-dip one customer and display ads to them from restaurants that paid more to DoorDash.
I'm not sure I buy it. I work for one of the delivery companies, and small locally owned merchants give better margins and more profit compared to these giant chains who can negotiate really low commissions.
On top of that, you risk losing the customer because you have to keep them interested. They were literally looking to order food and you brought them back to the 'browsing around' stage. Is that actually a good idea? I'm not so sure.