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Quoting their policy: "Ads may use the trademark in ad text if they meet the following requirements: "Resellers: The ad's landing page is primarily dedicated
by otterley 7y ago
Quoting their policy:
"Ads may use the trademark in ad text if they meet the following requirements:
"Resellers: The ad's landing page is primarily dedicated to selling (or clearly facilitating the sale of) products or services, components, replacement parts, or compatible products or services corresponding to the trademark. The landing page must clearly provide a way to purchase the products or services or display commercial information about them, such as rates or prices."
If I were a delivery service, I would argue that my business operates as a reseller of the restaurant's offerings and that my use of the trademark is permitted per this clause of the policy.
- jsonne 7y agoIn that case they're likely within their rights yes. Read your contracts should be the lesson learned here.
- ceras 7y agoIt doesn't seem to me it meets the requirement of the landing page being relevant to the trademark and making it easy to purchase/view information: the ad takes you to a page that puts Applebee's front and center, and you have to search again for the restaurant. Hopefully it's a violation and can be fixed on Google's side, since I find that to be the worst part of all this.
- otterley 7y agoAlternatively, DoorDash could change the landing page so that it points to their menu page for Saddleback, which would also cure the problem.