Because the market thinks this is temporary. The market probably also thinks that a good chunk of the additional consumer use can be captured by google and fb

Because the market thinks this is temporary. The market probably also thinks that a good chunk of the additional consumer use can be captured by google and fb post-covid. If you think the same for click bait media companies they would be a great buy. Actual reader demand is through the roof - they just aren’t readers who are willing to buy anything.