I think you may be overstating the legal standard. I believe the bar is “creates confusion in the marketplace” rather than “misleading”. A customer clicking a

I think you may be overstating the legal standard. I believe the bar is “creates confusion in the marketplace” rather than “misleading”. A customer clicking a link for $Restaurant and being taken to a page of competing restaurants may or may not be misleading but I definitely think its confusing. Every consumer who clicks that link expects $Restaurant’s page or a page dedicated to $Restaurant and doesn’t get it.