4 ms·
> used to be about cutting-edge reporting and has devolved to fluff pieces This is the hole all the big news and media houses fell into. I don't think a lot o
by NullInvictus 6y ago
> used to be about cutting-edge reporting and has devolved to fluff pieces
This is the hole all the big news and media houses fell into.
I don't think a lot of these companies really understood what the transaction they were making when they pivoted or expanded. When an outlet like Vice peddles fluff, click-bait and controversy pieces, the transaction is not videos/articles for clicks.
With those fluff pieces, Vice and others were trading away trust and reputation, which is the core product of any information business. In a time where truth and trust are desperately needed, the big media houses should have been making bank (My god, in the information age, why can't the original information businesses make money?).
Instead they bankrupted their core product for quick cash because they accidentally equated their product (Trust) with what they were selling (advertisements), and that lowered the whole industry to the point where they have to share space with the likes of Infowars.