Google has already shown that it does not get social. Google Docs, Youtube, Picasa Web Albums, etc. have huge social potential but Google failed to leverage tha

Google has already shown that it does not get social. Google Docs, Youtube, Picasa Web Albums, etc. have huge social potential but Google failed to leverage that. Attempts with Buzz, Connect and Wave are examples where Google tried too hard but failed. If they fail this time too, Google should stop spending huge budgets trying to built something internally and invest in new emerging disruptive startups that want to storm the social thing.