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That makes sense if the consumer is DoorDash's _only_ customer. If Applebees is paying for some sort of marketing/relevance service, then all bets are off, and
by droopyEyelids 6y ago
That makes sense if the consumer is DoorDash's _only_ customer.
If Applebees is paying for some sort of marketing/relevance service, then all bets are off, and it's up to DoorDash's leadership to choose which of their opposing customers get screwed.
- edmundsauto 6y agoAn alternate phrasing might be "it's up to DoorDash's leadership to choose which of their customers they optimize for." Giving preferred treatment to partners that are strategic or have higher margins is not screwing your other customers. I do have issues with the misuse of the restaurant brands -- seems unethical to send me to Pizza Hut when I click on Dominoes.
- kerkeslager 6y ago> An alternate phrasing might be "it's up to DoorDash's leadership to choose which of their customers they optimize for." Giving preferred treatment to partners that are strategic or have higher margins is not screwing your other customers. You're polishing a turd. Call it whatever you want, but if I'd prefer not to be a customer of a company who prioritizes competing interests over me.
- edmundsauto 6y agoEvery business prioritizes competing interests over each other, at varying times. Amazon might be the closest to prioritizing customers uber alles, but that hasn't been a popular result on this board of late. Can you name a few companies you think do a good job of not prioritizing other interests over you?
- kerkeslager 6y agoAlmost any local business. Amazon is a terrible example of prioritizing customers--what part of selling counterfeits, putting sponsored products higher in search results, or retroactively deleting books off your Kindle serves users?
- chipotle_coyote 6y agoI think it's what you're pinpointing in your last sentence that's the "screwing your other customers" part here. I don't have a problem with the concept of preferred treatment, but to me, that would be "if I search for a given category, put the preferred partners in that category first in the search results," but -- as you say -- a click for a specific restaurant should probably take you to the DoorDash page for that restaurant. At the very least it should take you to a search page that puts that result at the top.