Struggling to understand the value-add for Facebook here. For a while they were buying businesses for the coveted "screen time" - VR, messaging, etc. Everyone e

Struggling to understand the value-add for Facebook here. For a while they were buying businesses for the coveted "screen time" - VR, messaging, etc. Everyone expected that they would monetize or integrate those platforms, and they did for most apps. So I guess if I post a giphy in a work chat they will now get an extra few seconds of ~100 people's screen time/day. What's the point? I doubt they will overlay ads. So what else? Some form of content control? Only show pics that ascribe to Facebook's agenda?