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I don't think it's just that. People are just buying more. I run a smallish hobby site and monetize it with Amazon affiliate links. I've had Black Friday-tier s

• huntertwo 6y ago
  Congrats on your success, I suspect they're not gonna be surprising for many. People can't spend in stores and are home all day, Amazon seems like a natural, almost obvious, winner. People who haven't seen a downturn in income have seen a reduction in places where they can spend money, not a reduction in reason to spend money.
  • pyromine 6y ago
    That's not entirely true, expectations are not solely based on "I have a job" they are also based on the expectation of "Can I get a new job if I lose my job" among other complexities, there will certainly be a reduction in marginal propensity to consume even among those who have maintained their employment. So yes, Amazon may well be a winner because of the shift, but they are winning a larger fraction of a smaller pie.