It would because giphy is a great proxy to find out what people are CURRENTLY talking about, or how they are feeling, based on the gifs they're searching for.

It would because giphy is a great proxy to find out what people are CURRENTLY talking about, or how they are feeling, based on the gifs they're searching for. This can fuel better ads. So consolidating this stuff further could have that effect. To me it is so creepy how much of even our casual thoughts outside of facebook now are going into facebook servers. There's just no escaping these data addicts. That's the concern.