The web is the most successful document publishing platform in history. It's what enabled this conversation. Many of the most popular apps are reliant on the w

The web is the most successful document publishing platform in history. It's what enabled this conversation. Many of the most popular apps are reliant on the web or web servers for their content (social media for example), and it's ok if some content is not on the web. Games for example are a special case which are better served by native code. A marketer like the one doing those surveys is understandably going to be concerned with where the captive eyeballs are, and platforms do have a tendency to try to herd users into their walled garden, but in the long run I think the open web will win over corporate walled gardens.