I don't understand your point. It's not the measurement itself that is the failure. It's making that measurement a goal that's the problem. The real metric that

I don't understand your point. It's not the measurement itself that is the failure. It's making that measurement a goal that's the problem. The real metric that matters for any company is profit. Anything else is just an arbitrary measurement that is believed to help achieve that goal. The metric of profit is also gamed which is why a lot of people and companies do shady things.