As a native speaker, it's a terrible headline. It took several attempts and one coffee to parse it. My wife, a Dane with a Masters in English Literature... "th

As a native speaker, it's a terrible headline. It took several attempts and one coffee to parse it. My wife, a Dane with a Masters in English Literature... "that's an appalling headline." The author has smashed in every keyword in an attempt to hook people from the beginning with the IKEA keyword. Ideally it would be something like "Ingka Centres, IKEA's shopping mall arm, plans U.S. entry in major play" I expected more from Reuters. The author is Swedish, and it's not even a sentence structure that makes sense in Scandinavia.