3 ms·
OT: This must be one of the hardest headlines to parse for a non-native speaker of English I have encountered on the front-page of HN.
by kleiba 6y ago
OT: This must be one of the hardest headlines to parse for a non-native speaker of English I have encountered on the front-page of HN.
- orki 6y agoI still don't understand what does it mean.
- Gravityloss 6y agoIkea's shopping malls branch is planning to enter USA. This is a major play. P.S. Kudos to Reuters for a proper tracking opt out UX!
- Dobbs 6y agoThe division of the "IKEA Corporate Family" that runs shopping malls is planning on opening malls in the US.
- hellweaver666 6y agoI'm native English and my brain is still struggling to parse this headline.
- kylegordon 6y agoAs a native speaker, it's a terrible headline. It took several attempts and one coffee to parse it. My wife, a Dane with a Masters in English Literature... "that's an appalling headline." The author has smashed in every keyword in an attempt to hook people from the beginning with the IKEA keyword. Ideally it would be something like "Ingka Centres, IKEA's shopping mall arm, plans U.S. entry in major play" I expected more from Reuters. The author is Swedish, and it's not even a sentence structure that makes sense in Scandinavia.
- janekm 6y agoHow about something more clear like: "Ikea to open shopping malls in the U.S." The details can be in the opening paragraph...
- kolp 6y agoMaybe this is next level clickbaiting. I'm a native English speaker and I had to click on the article in the hope of understanding what the headline was supposed to be saying. Normally I just go straight to the comments on HN for the useful content. And in this case, the better headline is already posted in the comments...