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Why is this exclusive to Max? Seems like they’re just diluting their brand to me—I don’t know which product to purchase to get their new content.
by monadic2 6y ago
Why is this exclusive to Max? Seems like they’re just diluting their brand to me—I don’t know which product to purchase to get their new content.
- slg 6y agoHBO, Warner, AT&T, or whoever is making the decisions have been absolutely awful at branding. This will now be the third streaming service that has the HBO name on it. I would bet that the number of consumers that could actually describe the differences between the three is extremely small. As it stands now, my initial instinct is to question the quality of this show and the commitment to supporting it if they are making it exclusive to Max rather than airing it on HBO proper.
- futhey 6y agoThis has always been the challenge between HBO GO and Now. There were legacy contract obligations that historically prevented these from becoming one app. It's always been such an issue that every app store listing headline just disambiguates between the related apps. I assume this still factors in to the decision to now have four US apps: HBO Max (the new one), Max Go (Cinemax), HBO Now (pay with credit card), & HBO GO (cable subscription). The good news is, there is no separate, lower-tier team producing content for Max vs. HBO proper. The content team just has way more money to invest (from AT&T) after the acquisition.
- empath75 6y agoI think they’re moving towards pushing streaming first. I think cable tv’s days are numbered.