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It's also lethally good for consolidating their lead in tech and manufacturing cost. Fossil car manufacturers have been given the apparent gift of lower gas pri
by marvin 6y ago
It's also lethally good for consolidating their lead in tech and manufacturing cost. Fossil car manufacturers have been given the apparent gift of lower gas prices, but this is really a curse in disguise.
While fossil-fueled cars may now be a good cost proposition for a few years more, this means that there will be even less incentive for the established manufacturers to develop their EV programs. Meanwhile, Tesla keeps charging ahead, investing billions per year and iterating with feedback from three generations of vehicles in the field. Battery prices were dropping 14% per year even before Tesla's insane R&D programs. It won't stop.
Assuming Tesla can stay somewhat profitable and don't hit any liquidity-induced catastrophes on the way, the established manufacturers will be in big trouble when the other shoe drops along with a possible oil price comeback in a few years. This has been two decades in the making, but everyone will still act surprised when EVs are suddenly the obviously best option.