This readily illustrates the problem with trying to fight a lie on equal grounds. Once the lie has gone viral it's no longer an even fight; you're now trying to

This readily illustrates the problem with trying to fight a lie on equal grounds. Once the lie has gone viral it's no longer an even fight; you're now trying to convince a large portion of the world that what they read was wrong. Even worse the fact that the lie is now popular further shields it, because it becomes an argument of 'how could it be wrong when so many people have seen it' and 'no one would spread a lie like this'. You're no longer fighting a battle of fact vs fiction, you're fighting a battle of ideology which is much harder to win. This can become seriously dangerous by preemptively trying to get people to avoid vaccination or by not taking basic measures to prevent disease spread such as wearing a mask.