> Whatever Facebook says (or thinks) about the backfire effect, this phenomenon has not, in fact, been “shown” or demonstrated in any thorough way. I’m positiv

> Whatever Facebook says (or thinks) about the backfire effect, this phenomenon has not, in fact, been “shown” or demonstrated in any thorough way. I’m positive that the company has conducted internal AB-test to check for those and has a far more nuanced view on those than Wired assumes.