> I'd say they aimed for the wrong market (graphics processing, where they were competing against very specialized and experienced competitors) Also, the game

> I'd say they aimed for the wrong market (graphics processing, where they were competing against very specialized and experienced competitors) Also, the game they were using to validate the performance of their hardware (Doom, I think?) ended up being so different from other software in how it used the GPU that their optimizations didn't really transfer.