I don't think it's a big deal, just a hastily conceived idea that someone should have reworked a bit before releasing into the wild. But yeah it is offensive, w

I don't think it's a big deal, just a hastily conceived idea that someone should have reworked a bit before releasing into the wild. But yeah it is offensive, when the dust hasn't settled and people are trapped in buildings, to try and cash in on the "opportunity" with a message that said, in effect, "Hey everyone look how we're generous we are and if you spread the message about how generous Microsoft is (by retweeting this message) we'll donate an entire dollar (up to the level of the salary of a low level flunky at our company)." I think if Bill was still running things, he'd have a) made a bigger donation and b) wouldn't come across as trying to exploit the situation. It's perfectly fine for a company to seek recognition for it's contribution to the public good, but if it's not handled well, it can come across as a crass and cynical exploitation. If they had just tweeted "Hey Microsoft is donating $100,000 to Japan relief, here's how you can do the same http:\\bit.ly\xxxx" they may have gotten more retweets, and certainly a lot more respect.