It is all about perception. You may not think it looks like marketing, but it does to me and I am sure it does to many others. "For every dollar donated by twi

It is all about perception. You may not think it looks like marketing, but it does to me and I am sure it does to many others. "For every dollar donated by twitter users, Bing will match it up to $100k" would have been appropriate, and gotten them a lot of retweets. Instead they took the same approach that SEOs and "social marketing experts" use. "If this retweets \d+ times, we will give you a chance to (win|donate) (ipods|ipads|cash)".