I'm a vim loyalist, I use Surfingkeys for Firefox, but I have to say that for a lot of non-power users I understand the GUI aspect helps keep their mental model

I'm a vim loyalist, I use Surfingkeys for Firefox, but I have to say that for a lot of non-power users I understand the GUI aspect helps keep their mental model of what's happening on their machine. This problem can have many equally acceptable solutions depending on the user.