Oh come on. You can't translate these studies into real world results at all. If you hand people two cigarette packs and say "which one looks healthier," sure

Oh come on. You can't translate these studies into real world results at all. If you hand people two cigarette packs and say "which one looks healthier," sure, they're going to pick one. They might even pick one over the other pretty consistently. This does not necessarily translate into real world consequences at all. You have to prove that.