Hrm. "I think then the best way to come up with a $20,000 B2B product idea is to focus not on "what kind of software do businesses really need?" and: "So, ho

Hrm. "I think then the best way to come up with a $20,000 B2B product idea is to focus not on "what kind of software do businesses really need?" and: "So, how do you sell it? Firstly, the fact you have a "lite" version is covered by your reduced price. You're going to sell your lite version for $5K or $10K a seat or something well below the competition, to account for its being a basic product." I think his mention of consultingware is in reference to positioning it as "product-plus-consulting". Not uncommon in enterprise software to layer on services. And, uh- $5 to $10k a seat isn't big ticket?!