Probably not (IANAL). Pagani is widely recognized as an Italian manufacturer. Since they make VERY expensive and very luxury cars (among other things) they lik

Probably not (IANAL). Pagani is widely recognized as an Italian manufacturer. Since they make VERY expensive and very luxury cars (among other things) they likely (imho) licence their name for use on other luxury branded items (like watches for example). While I realize that there is also a town with the name, I feel that they (the car company) likely have a very solid claim. I feel like this would be like someone attempting to sell Ferrari branded luxury watches claiming that the Ferrari car company did not have a prior claim to that branding.