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I don't really see the useful insights that the article tries to provide. Yes, if the user wants to register and you send the confirmation email now instead of
by XCSme 7y ago
I don't really see the useful insights that the article tries to provide. Yes, if the user wants to register and you send the confirmation email now instead of 8 hours later it will be better. Yes, having more stepts to sign-up results in lower conversion rates, as each new step is a new chance for the user to drop. Keep in mind that you also have to convert relevant users otherwise you would just end up with a bunch of inactive accounts, which is not good, at least not if your goal is more than collecting emails.