I work for SAP and it's surprising to me that not even other engineers in the Bay Area have heard of the company despite its campus in Palo Alto and their spons

I work for SAP and it's surprising to me that not even other engineers in the Bay Area have heard of the company despite its campus in Palo Alto and their sponsorship of the "SAP Center" in San Jose. Do you file expenses? You probably use SAP Concur. Do you order office materials or equipment? You may use SAP Ariba. Have you taken part in interviewing a candidate coworker, or have you done yearly career goal planning? You may have used SuccessFactors for that. And this doesn't even count SAP proper's offerings (HANA/S4, etc).