4 ms·
* Courier wants to get paid as much as possible * Restaurant wants to get paid as much as possible * Platform wants to get paid as much as possible * Custome
by sequoia 6y ago
* Courier wants to get paid as much as possible
* Restaurant wants to get paid as much as possible
* Platform wants to get paid as much as possible
* Customer wants to pay as little as possible
And the customer's baseline is "pay for the cost of the food only, and 100% goes to the restaurant" like an old fashioned, called-in take-out order. This allows (at baseline) $0 for courier or platform, and every dollar increase in price (for courier & platform) seems unfair, i.e. "why does it cost more." So some platforms hide the extra cost & extract it from the restaurant, which upsets the restaurant, and often upsets the customer when they find out.
Really I see no way "food delivered hot to your door from all over the city, selected & ordered with no human interaction" (and lets not forget "with returns, customer service, refunds" etc.!) can be an "inexpensive" service, unless the costs of the courier or the food itself go way down. Restaurants already charge $14 for a hamburger & $7 for fries, that doesn't leave a lot of wiggle room.
I'm very curious to see how it all shakes out, because this covid situation (which changed delivery from "luxury" to "necessity") is going to be going on for the next 12mo at least.
- rossdavidh 6y agoIn my state (and several others), it's already receding. I ate my lunch at a restaurant, dine-in, today. Obviously, lots of places aren't like that, but more are every week. If they haven't gotten to solidly profitable yet, I think they're in trouble.