For a small restaurant which does a few deliveries only it's hard to be profitable. They could do that for brand awareness or attracting new customers. On a sma

For a small restaurant which does a few deliveries only it's hard to be profitable. They could do that for brand awareness or attracting new customers. On a small margin profitable are the ones who specialize in cooking for delivery (mostly for pizza) but with tough competition. For the UberEat, Foodora, deliveroo, ... style delivery coordinators it is tough - their game is to cover each and every restaurant they can get to offer wide variety on offerings, but little optimisation potential in the delivery routes. Playing for the endgame where there is no alternative and they can raise prices.