About a year ago, I started in on trying to establish myself as a Trial-to-Paid expert, since it was a thing I had a fair amount of experience with, wasn't espe

About a year ago, I started in on trying to establish myself as a Trial-to-Paid expert, since it was a thing I had a fair amount of experience with, wasn't especially well understood or appreciated, and had _significant_ benefits. Professional and personal life obstructed this, and I've since moved on, but I'm glad to see _someone_ preaching that signup optimization isn't the holy grail.