3 ms·
There are substantial fixed costs around developing an app that are cheaper when amortized over a larger market. It’s more efficient to write one app to be used
by esoterica 6y ago
There are substantial fixed costs around developing an app that are cheaper when amortized over a larger market. It’s more efficient to write one app to be used globally than 100 apps for 100 different cities.
Also people definitely get food delivered while on vacation or traveling for work. Probably even more often than they do at home since they don’t have access to a kitchen to cook in.
- johannes1234321 6y agoAlso brand recognition. Over here pizza.de for a long time was the market leader. You can't beat that name and push it with a national merketing campaign. Wehreve in the country, go to pizza.de. (Meanwhile deliveryhero / Lieferheld acquired them using VC money (Rocket Internet and others))