Yeah I think there’s a general lack of understanding that leads inexperienced product people to believe that friction is always bad. Good friction (verifying e

Yeah I think there’s a general lack of understanding that leads inexperienced product people to believe that friction is always bad. Good friction (verifying emails, asking a question in the signup form, collecting a CC upfront) can result in more paying customers as you’re optimizing your experience towards people who are actually interested in buying your service. Rather than trying to cast a wide net and wasting resources on poor leads who want zero friction.