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Because it’s almost impossible to switch out of Basecamp and use a competitor. The vast majority of companies like this have perfected the lock-in strategy to
by nojito 6y ago
Because it’s almost impossible to switch out of Basecamp and use a competitor.
The vast majority of companies like this have perfected the lock-in strategy to ensure that their customers can never leave.
- atom-morgan 6y ago> Because it’s almost impossible to switch out of Basecamp and use a competitor. Is that unique to Basecamp or does it apply to all similar software? I haven't Basecamp all that much. What exactly do they do to ensure this?
- brentm 6y agoI do recall Basecamp from day one allowed you to export your data which not many other people did. What you do with that and how you get it into something else is another story but also not really their problem.
- daemin 6y agoI remember this too, but the second point is the crux of the usability and lock in. It kind of relies on another product having an importer to ingest it to another product/service. Or you have to pay a consultant to do this for you (write a converter and run it to do the import). Either way it does introduce some friction to leaving and using another service. There's also the idea that if you provide an easy way to exit the service then people are much more likely to buy the service. Since they know they can easily get out of it if they don't like it.
- Axsuul 6y agoSo what you're saying is it's not because they have a good product?
- cushychicken 6y agoI don't think this is correct. They have stated in several of their books that they expect their customers to outgrow BaseCamp.