Good software is a force multiplier than enables everything else to be more effective. A traditional mindset applied to software results in the businesses we o

Good software is a force multiplier than enables everything else to be more effective. A traditional mindset applied to software results in the businesses we often see people complaining about. "We make the product but Sales gets all the money!" and that's very similar to your metallurgists. Code for hire as a product of labour. It takes an army of people to sell, to advertise, to make me want what it is you have (just like with music). But a business who looks at software as complementary will see the value. A dollar spent brings many dollars back, just indirectly. It enhances the machinery that's already in place, and allows it to do entirely new things.