A lot of it is developers not understanding, being aware of (or simply being uninterested in) the problems other businesses face. And businesses not knowing wh

A lot of it is developers not understanding, being aware of (or simply being uninterested in) the problems other businesses face. And businesses not knowing what _can_ be done with software to commission developers to solve it for them (or if they do, the lack of empathy from the developer ends up with them building a half-assed solution).