People love useful, friendly accounts on Twitter. My wife and I built up a community of 250K followers just by following that simple formula. If Twitter had a s

People love useful, friendly accounts on Twitter. My wife and I built up a community of 250K followers just by following that simple formula. If Twitter had a several useful, friendly accounts that every user was forced to follow, they could run the occasional ad, if no single account overtweeted. While there is no proof that this would achieve a required level of success, had Twitter been doing it for years, they would have learned a ton, and made a lot of money. Using Twitter accounts to connect to their community and run ads could still be tried, and a level of balance found. (They can respond to inquires from a separate account that accepts no followers so it's replies don't show in anyone's timeline.)