What's nice about the EU there's 27 different parties and jurisdictions and home markets involved in regulation (note that the EU does not have regulatory power

What's nice about the EU there's 27 different parties and jurisdictions and home markets involved in regulation (note that the EU does not have regulatory powers, merely strong recommendations that nation states should implement at their earliest convenience which may very well be decades into the future). This creates a field in which it is much harder for a particular commercial party to get the upper hand.