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> Apple would be on to a sure-winner by re-launching Aperture In my limited experience, products whose main differentiating factor is being "not the other guy"
by Gaelan 6y ago
> Apple would be on to a sure-winner by re-launching Aperture
In my limited experience, products whose main differentiating factor is being "not the other guy" usually generate a ton of hype, but end up flopping.
- DaiPlusPlus 6y agoWasn’t that the basis of Apple’s “Get a Mac” campaign though? Right - you have to have a better product, but Lightroom isn’t Photoshop (i.e. it isn’t impossible to compete with) and Aperture’s codebase already exists. Apple could divert the profits from a single day’s worth of iPhone sales into an endowment for Aperture to keep a halo-effect on their Mac hardware.